Walkthrough to become an outstanding marketer
As a part of Digital Deepak Internship Program
As you’ll know marketing is a very extensive field and it requires a lot of research to be done for one to become an outstanding marketer. For a layman, marketing means selling a product. But it’s deeper than that.
If you’re someone who wants to know more about marketing, this article is for you.
If you’re someone who wishes to start your own company, this article is for you.
The Fundamentals Of Marketing
What is Marketing?
Marketing is the process of understanding the customers, and building and maintaining relationships with them.
It’s the key to an organization’s success, regardless of its size.
Marketing has been done for generations and will continue for more than 1000 years.
It is based on science, not on creativity. It starts way before creating the product. One has to understand consumers’ needs first and then create a product.
The best way to do marketing is by speaking about the product.
Explaining the consumer importance of the product is a key feature of marketing.
For eg. If one has just started a startup regarding electronics. Here, considering the product to be a smart lock that gives an instant message when someone knocks or rings the bell. One has to market it in such a way that it explains why the product is important i.e to reduce thefts and what advantages it has over other basic door locks. Then it’s more likely to get sold more. These are some basic pointers of marketing.
Now, let us dive deeper into marketing and understand it’s components.
Advertising, copywriting and sales are the components of marketing and are used to generate leads.
Advertising is a marketing tactic that involves paying for a space to promote a product. Advertising can be done offline or online. One can just speak a few lines about their product and share the video as an ad on social media and generate leads.
Copywriting is the act of writing the copy that sells your product and convinces prospective customers to take action. Copy builds the foundation for your content marketing.
Good marketing is all about good communication skills and it doesn’t mean speaking sophisticated English. One has to write as they talk i.e in very simple terms so that they can connect easily with people.
When it comes to building a brand, one need not be no 1 but has to be the only one in that sector.
Choosing a category and becoming a leader in that is of uttermost importance.
If one cannot become a leader in a category then they have to be the leader in the subcategory.
Digital Marketing VS Traditional Marketing
Digital marketing is also called data-driven marketing where we use different techniques to market our product on the internet. It includes techniques like SEO, SEM, Keywords, Ads, display marketing, blogging, etc. One uses these techniques for faster selling of their products and to reach out to a large consumer audience.
Whereas, traditional marketing is any type of advertisement used by a company for years. It can be TV ads, radio ads, newspaper ads, flyers, etc. TV ads reach millions at a cost(ranges from1 Lakh to 10 Lakh ) for 30 seconds commercial.
Digital marketing is the best way to reach out to the English speaking population with spending power in India. It allows the marketing campaign to be targetted on gender, location, and even on past purchase history. Therefore, it reaches the right people. Whereas traditional marketing is limited to age, interests, location.
Digital Marketing is less expensive as compared to traditional marketing.
CATT Marketing Funnel
CATT is a framework which stands for Content Attention Trust Transaction.
Wealth= n^ CATT
[n] Niche: Your success and wealth depend on the niche you choose.
[C]Content: Once you select your niche and are sure of what you want to do, then create useful content that attracts people from your niche. It can be blog posts, live webinars, youtube videos, ebooks, etc.
[A]Attention: One has to drive attention i.e traffic to their content using various techniques like SEO(Youtube SEO, Website SEO), Social media, paid ads(Facebook ads, Google ads, Linked ads, Quora ads), and referrals.
[T]Trust: Building trust with your consumer audience with tripwires, marketing automation, and retargeting. One has to follow up with the client again and again i.e repetitive engagement. Hook the user by asking them to subscribe to the newsletter, follow us on different social media platforms, subscribe to our youtube channel, etc.
[T]Transaction: Convert your leads into customers with natural sales levels.
Integrated Digital Marketing
What is Integrated Digital Marketing?
Integrated Digital Marketing means the integration of multiple marketing strategies to form a cohesive online approach for your business.
It consists of:
Web development and design
SEO and SEM
Each strategy on its own doesn’t have a huge impact, but when used in conjunction, it can create a highly influential presence. It’s like an all-rounder strategy that provides more visibility and better ROI for businesses online.
For eg. Suppose you make some content, you can create an email list and share your work with them. Then you can list your content on the search engine. Then the search engine will rate your content. And when people search for a similar topic, your site will show up in the top 4 of the search engine results.
Similarly, if you share your content on social media, the people who like your content are likely to share it. And more and more people will then visit your site. Therefore you’ll get more traffic.
Paid ads can be used to boost the momentum of integrated digital marketing.
Why personal branding is important?
The best known will always beat the best.
People want to hear from people, not from brands. Before purchasing any product, people like to read reviews written by people.
Most CEOs/founders of companies have more following than their company itself. They become the brand ambassador of their own companies.
The upside of personal branding is that one can start multiple companies and can easily gain followers.
The downside of personal branding is that it cannot be invested in and cannot be sold.
Mass Trust Blueprint
1. Learn: Learn a new skill through concepts, facts, and procedures. Understand the concepts and remember them.
2.Work: Put your new-found skills to work. Practice it a few times and then implement it. Implementing gives one a better understanding.
Work can be job/freelancing/own projects.
3.Blog: Write about what you have learned and experienced through your work. Writing is the basis for starting a personal brand. When you write something you understand it better and remember it too.
4. Consult: Once you build your personal brand through blogging and have enough experience for work, you can start consulting businesses and working for them.
5.Mentor: Mentor those who want to become like you. It will help you to scale your understanding to the next level.
6.Startup: Start your own company or product or business service with the understanding you have about the market and with the skills you have developed throughout.
This is a walkthrough that takes you from the basics of marketing to becoming a professional.
Tell us about what you feel in the comment section.